Blog Tour: I’d Rather Be In The Studio!

Something a bit different today – my very first blog tour. Alyson B. Stanfield, author of I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion is here to promote her book. I recommend visiting the other stops on the blog tour, I read them all last week and it was fascinating to see everyone else’s questions.

Read on to find out how you can win a free copy of her book, but first here’s our short interview:

KH: Firstly, I’d like to congratulate you on the book, Alyson, I think it’s amazing and an incredibly valuable resource for artists. I’ve already started working my way through the exercises, I’m currently rewriting my old artists’ statement using your guidelines and although it’s not finished yet, I already feel that the new statement is going to be much more accessible and powerful.

AS: Kirsty, I’m so glad to hear that! I’m glad that you found value in the book right away–that you could pick it up and use it immediately.

KH: I did have one small problem with the book though – it was really tough to come up with a question for the blog tour because every time I thought of one, I’d turn the page and find you’d answered it already! It was as though you were anticipating my needs before I even knew I had them.

AS: I’m psychic that way. :)

KH: I know you’re a big fan of blogging for artists, as am I. However, I’ve noticed that much of the art world doesn’t seem to have caught up with us on this; I feel that I’m far better known online than offline. So my question is, how can an artist translate blogging success into offline art world success?

AS: Oh, wow! You are spot on with this question, Kirsty.

First, let’s define “the art world.” I’m going to assume that you mean the traditional art world that is defined by high-end galleries and museums. Is that correct? (I tend to believe that there are many different art worlds that are somewhat oblivious to one another.)

Second, remember that blogging is only one tool in your marketing arsenal. It has to be part of an overall self-promotion plan in which everything works together to help you succeed. Again, I return to your original question, which is a search for “offline art world success.” And I have to reiterate what I wrote in the book: You must define success for yourself (pages 9-12). Knowing what “offline art success” means to you will help you clarify your path.

The best advice I can give you (an artist in the “online art world”) is to keep it up. The more people who know you, the better off you are. It doesn’t matter if the people are in a virtual or real space. It only matters that you are known and that you keep your name in front of people.

At the same time, most art needs to be appreciated in a real space. And most people need to see the art in a real space in order to fully value its complexities. That means getting your art out there and on exhibit as much as possible. Keep showing, keep showing, keep showing. Use your online contacts to set up shows in new venues or to trade venues with artists in other locations. Differentiate yourself from other artists (and other artist-bloggers) as much as possible.

Kirsty, I loved the energy behind The Diary Project. I think this was a stellar example of how to bring the virtual world into a real space. Artists who create online projects such as these should also come up with some sort of marketing plans to go with them. These might include mailings (snail mail as well as email), updates to patrons and potential galleries, being a guest blogger on other sites, creating articles about the experience, issuing press releases, and so forth.

Getting your art appreciated in the real world might also mean developing strategic alliances with others (pages 190-193). In The Diary Project, I can see possible strategic alliances with a stationery (envelope) supplier, stamp collectors, or even with the post office. I can’t tell you that this will meet your definition of success, but I can tell you that these people exist in a real space and are involved in the real as well as the virtual world.

Bottom line: an online presence can’t be seen as separate from your overall goals. Take a serious look at how the blogging fits in with your definition of success and what you need to do to supplement and to build on your Internet fame.

KH: Thanks for your detailed answer, Alyson, that’s really helpful to me and I hope it’ll be helpful to my readers as well. Guess it’s time to do the first step in your book and define just what I mean by success.

Thanks for visiting Up All Night Again, Alyson and best of luck with the book.

And now onto the all-important freebie! Visit this site, read the instructions, and enter. Your odds are good as Alyson is giving away a free copy on most of the blog tour stops. You can increase your odds by visiting the other blog tour stops and entering on those sites as well. I highly recommend that you do this as the book is great, with masses of helpful information and lots of well placed nudges for even the most reluctant artist (and let’s face it, when it comes to promoting ourselves, most of us need all the help we can get). In short, it’s a very helpful addition to any artist’s library. Although I got my copy for free, I would have gladly paid for it; I found it much more useful than the other books I’ve read on this subject.

About Kirsty

I am an artist & purveyor of mad obsessive projects based in Hebden Bridge, England. My work involves the accretion of large numbers of small objects - pins in fabric, knots in string or hundreds of envelopes - to make sculptures that deal with fragility, loss, repetition, obsession and time.

18 Comments

  1. If i’m reading this right (probably not) then you are a stop on this blog and I am first here? Maybe I should go read this again…

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  2. If i’m reading this right (probably not) then you are a stop on this blog and I am first here? Maybe I should go read this again…

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  3. Thankyou for asking such a great question and providing such a well thought out answer Alyson! this is a topic close to my heart as well and it was a really great read – one of the best questions on the tour so far!

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  4. Kirsty,

    I am glad to have visited…thank you…Your work is very stimulating intellectually…I find the repetition very calming…like watching someone sew or knit…In particular, I found your reversal of an age-old technique in watercolour & ink very thought provoking…Merely by laying colour in before the ink lines, you have redefined the medium…I wonder if artists shall in the future be required not only to list ingredients used in a work of art, but the order in which they were applied…(I myself have tried several times in oils to redraw my original sketch on top of the colours, not with much success yet, but perhaps I will try again…)thanks for the interview, which brought me here…Sari

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  5. Kirsty,

    I am glad to have visited…thank you…Your work is very stimulating intellectually…I find the repetition very calming…like watching someone sew or knit…In particular, I found your reversal of an age-old technique in watercolour & ink very thought provoking…Merely by laying colour in before the ink lines, you have redefined the medium…I wonder if artists shall in the future be required not only to list ingredients used in a work of art, but the order in which they were applied…(I myself have tried several times in oils to redraw my original sketch on top of the colours, not with much success yet, but perhaps I will try again…)thanks for the interview, which brought me here…Sari

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  6. Congrats Camilla. Have you heard from Alyson yet? If not, let me know and I’ll email her about your free book.

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  7. Congrats Camilla. Have you heard from Alyson yet? If not, let me know and I’ll email her about your free book.

    [Reply]

  8. Thanks Jennie, I’m glad you found it helpful, I was worried that it might be a bit self-indulgent but I figured that I couldn’t be the only person thinking about this.

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  9. Thanks Jennie, I’m glad you found it helpful, I was worried that it might be a bit self-indulgent but I figured that I couldn’t be the only person thinking about this.

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  10. Hi Sari, welcome to my blog, I’m glad you enjoyed looking at my work.

    “I wonder if artists shall in the future be required not only to list ingredients used in a work of art, but the order in which they were applied…”

    What an interesting idea. I’m sure that curators, historians and especially art conservationists would love it if we all did.

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  11. Hi Sari, welcome to my blog, I’m glad you enjoyed looking at my work.

    “I wonder if artists shall in the future be required not only to list ingredients used in a work of art, but the order in which they were applied…”

    What an interesting idea. I’m sure that curators, historians and especially art conservationists would love it if we all did.

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  12. I’m enjoying being on this book tour, learning so much useful information and meeting new bloggers/artists and seeing their work, yours is wonderful to behold, all at the same time.
    Glad I stumpled onto this today. Now back to the studio! ;-)

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  13. I’m enjoying being on this book tour, learning so much useful information and meeting new bloggers/artists and seeing their work, yours is wonderful to behold, all at the same time.
    Glad I stumpled onto this today. Now back to the studio! ;-)

    [Reply]

  14. Hi Lyn, welcome to the blog. I’m glad you’re enjoying the blog tour, I’m enjoying it as well, I’ve discovered lots of interesting artists and blogs.

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  15. Hi Lyn, welcome to the blog. I’m glad you’re enjoying the blog tour, I’m enjoying it as well, I’ve discovered lots of interesting artists and blogs.

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  16. Thankyou for asking such a great question and providing such a well thought out answer Alyson! this is a topic close to my heart as well and it was a really great read – one of the best questions on the tour so far!

    [Reply]

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