I got a box of Moo cards made about a month ago to help promote The Diary Project and they're the cutest things ever. They're smaller than ordinary business cards, about half as deep but they're really high quality - they've got a nice heavy feel and a good glossiness to them. But the best thing is that you can get up to 100 different designs per box of 100 cards, which lends itself to all sorts of creative ideas. I got 25 different Diary Project drawings printed up, with the Diary Project info on the back and they look completely stunning. I've been carrying them around in my handbag and handing them out to people and they've been pretty popular - artists, in particular, are usually instantly enamoured with the idea.

All fired up with Moo enthusiasm, I signed up for Where In The World Is Moo?

I was third in the list of 100 people for the second journey. Basically it's a sort of mail art project, you add your Moo card to the box and then mail it on to the next person on the list. The box arrived last week from the States with two very cute cards in it and I finally sent it on its way this afternoon. It's heading over to Northern Ireland next and after that, who knows? Well, the organiser obviously, but the rest of us don't.

I put this Diary Project Moo card in the box:

I believe there's still time to take part in Where In The World Is Moo?: all you need is your own Moo card and the ability to get to the post office, the rest of it is just doing a little bit of documentation and even that is pretty simple. It's a fun, easy project and I recommend it.