I try to do a promotional or marketing thing every day. That sounds daunting but it can be quite a small thing and it doesn’t always involve contacting people. Today I’m working on the ‘alt tags’ on my images. I kept reading about using alt tags on images when doing research for my Artists Online series but I just wasn’t quite getting it. Then this morning I read this article, which clearly explains what they are and why you should use them and it suddenly clicked.
As an experiment I went into Google Images to see how often my work appears and the answer appears to be ‘never’. Oops! Oh, I’m there a couple of times, mostly when people have linked to my curating work but images of my work – er, not so much. So I’m doing yet another of my little experiments; I’m altering the alt tags on my images in this blog, so that they include my name and descriptions of the work. And when I’ve remembered how to do it, I’ll go into the gallery pages and check all the images there too. I’ll let you know if it makes a difference to my Google results.