I was delighted to discover the lovely Rag And Bone blog today. I’ve just spent several happy hours reading their entire archives. If you’re interested in paper as an art medium, journalling, book artists or bookbinding, then you definitely need to check them out.
They’re also a great example of a small craft business (they make delicious handmade journals and albums) using blogging to increase awareness of their business but without being constantly ‘in your face’ about it. Sure, they mention their own work now and again but mostly they link to other people and their passion and enthusiasm for paper and book arts really shines through in their generous and knowledgeable promotion of other artists in their field.