Succeed Online: champion others

Picture of toy knight
Blue and gold knight by Debbi Long

I’m a big advocate of being a gentle online champion. Not slaying dragons and wielding swords but following a code of chivalrous behaviour.


Why should I champion others?

There are two major reasons.

Firstly, it’s the generous and right thing to do.

You can find incredible content on the web. And I mean incredible.

Stuff that makes the mainstream media look shabby, clichéd and badly done. These days I often read articles in newspapers and think, “hmmm, so-and-so’s blog did this topic so much better.”

And people are out there giving away this great content for free.

If you read, listen to or watch something that resonates with you, the very least you can do is thank the person who made it. And then retweet it for them. Pay them with eyeballs. OK, not actual eyeballs because that would be weird. And probably illegal.

Secondly, being a champion is the smart, strategic thing to do.

If you’ve spent time showing up at someone’s site, commenting, engaging and being an advocate for them, they are far more likely to give you a bit of hawt internet loving in return.

I read somewhere that only one in ten reader leave a blog comment and my own numbers back that up. So if you comment on someone’s stuff, you’ve just made yourself stand out. If you consistently leave insightful, considered comments, then you’ve just lit yourself up like a delightful sparkly Christmas tree.

For example, if you email me cold, I will be polite and I will try to respond to you. But if you’re asking me for a favour that doesn’t benefit me and I don’t have a clue who you are, then you’d better hope it’s an interesting one!

if you regularly comment here or talk to me on Twitter, I’m far more likely to go that extra mile for you simply because you’re already on my radar. I won’t be rude if I don’t know you but it’s far easier to grab my attention if you’ve made the effort to get to know me first.

This is just human nature. It’s the old ‘who you know’.


So how do I do this champion thing?

Find the people you admire online and love on them hard. Tweet their stuff, link to them, from your blog, comment on their posts, podcasts and videos. If you use their photos or art, link to them.

See. That was easy, wasn’t it.

Of course, like many things in life, there’s the wholesome-apple-pie way to do this and the ‘please don’t call me again or I shall contact the police’ way.


The right way to be a champion

Give your loyalty to those who deserve it – the talented, the wonderful, the people who brighten your day. It doesn’t matter if they’re already internet famous. Go on merit.

Sucking up to people just because they could help your career. Don’t do it. It’s sleazy and people pick up on it.

If you’re only being nice to me because you think I could help you, you’re going to make me deeply uncomfortable and embarrassed. And I’m British, so if you embarrass me, I'll pretend you don’t exist. Politely.

Also, are you kidding? I’m nobody – I’m famous to about 5 people in Arkansas!

Focus on your audience, not theirs.

Instead of trying to get your stuff in front of the other person’s audience (by leaving spammy comments, for example), focus on bringing their good stuff to your lovely people.

Don’t be needy.

Needy often manifests as nagging. I’ve had people do this to me and nothing put me off quicker.

If it seems like the person is ignoring you, don’t push it, just carry on being an advocate. Maybe they’ll get to liking you, maybe they won’t. It doesn’t matter because you’re not doing it to be liked, you’re doing it because you like them. Getting on their radar is a wonderful by-product but if it doesn’t happen, it doesn’t make either of you a bad or worthless person. Leave your ego at the door.


Useful Resources

In weird coincidence land, Mars Dorian covered this technique the exact same night that I wrote this.

Elizabeth Potts Weinstein from Live Your Truth explains why seduction is the best way to pitch to her in this video post.

This article on Facebook faux pas makes a lot of good points.

Get more help
If you'd like more information about building your online presence, check out the free resources section.

I am also available for online consulting if you need one-on-one help.

Leave A Comment

How have you been a champion? Has it brought you success and useful connections? Got any tips? Tell all in the comments...

19 thoughts on “Succeed Online: champion others

  1. Thanks for catching that one, sweetie. I'm not at my best this evening. I accidentally posted this before I'd finished it and then missed several mistakes that the spellchecker had pointed out. Stupid virus eating my brain.


  2. this is good! I haven't commented on your blog til now, but know we've talked on twitter. So since you mentioned only 1-in-10 comment, I wanted to let you know I appreciated this article :)

    I'm learning a lot this summer, taking a few classes, and I love how generous crafters are with their business and craft knowledge. It's delightful and cool.


  3. haha, that's a good approach, Kirsty,

    and it feels less "Stalker" style than mine. I agree, you never want to appear needy. You should always give because you like what they are doing, not just because you expect something in return. It's really about focusing your efforts and sharing the good stuff.


  4. Ooh, I'm loving this. And I gotta add one thing -- be sure to treat the people who love you well too. Comment on their blogs and RT their good tweets. It doesn't scale as you grow , but try to return the love. :)


  5. This is the first time I've stopped by after seeing some of your crafty chatter on Twritter. This post is great! So many quotable lines. Your first part about "mainstream media" is exactly why I don't even pick up women's mags anymore. They are so insulting and badly done after reading so much rich blog content.

    What you said about being British and politely ignoring made me laugh. :)


  6. deb

    often I read without speaking... the world of the blog has delivered many new friends into my small town USA, when I feel isolated or alone, misunderstood or whiny I have a host of people whose blogs I read to remind me I am not alone. Yours is one, someone who loves process, who is drawn to tedious repetitive action. I often stop by, but rarely have anything insightful to say. Today I thought I would speak, because it seemed appropriate.


  7. Thanks so much for commenting, Deb. I hope you don't feel too intimidated to comment, your thoughts are valuable and I appreciate you taking the time to share them. The sense of connection we can get with people all over the world is one of the reasons I love blogging.


  8. Julie Shackson

    Wonderful article! I've only just discovered blogging and have been totally inspired by the blogs I've been browsing recently. Your article made me realise that I wasn't always leaving comments on blogs I was enjoying; well no more!
    I went back to the blogs I've recently subscribed to, and I left what I hope are useful comments, I told of the pleasure I've taken and I left thanks. I guess I was a little in awe of some of the artists, but I can now see that thanking people for their contribution to the blogging community is essential. So, many many thanks. Julie


  9. *Renee Danielle Talbot*

    Thanks for sharing an empathic heart without fear. It gives one hope That I can be Authentically myself.
    Lots of love, well wishing, and thumbs up.
    will be sure to bookmark this page and check up the links and resources later.

    Blessed day,



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