Tag Archives: advice

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Since I’m currently in the midst of a Chronic Fatigue relapse, I thought I’d do a post about how to continue making art whilst managing an illness. I know it won’t apply to all of you but hopefully it will be useful to some.

Be Realistic
Firstly, it’s important to recognise that ALL artists have challenges in their life. Although it may seem incredibly unfair that you’re limited by your illness or disability, in reality ‘normal’ artists may be struggling just as much to make their art.

It’s easy to look at healthy people and feel jealous but try to remember that NO ONE has unlimited time, energy or money. Many artists need to work part or full time jobs to pay the bills, which drastically reduces the amount of time and energy available for art. Children or other family commitments can also be a serious limitation. Artists working on large, expensive projects may face endless frustrating delays while they scrabble around for funding. No one 'has it easy'.

Identify Strategies
Don’t make yourself more sick by carrying on doing something that is clearly too much. If you are finding it hard to walk or you’re in a lot of pain, then a very active practice that involves shimmying up and down ladders or hours of gruelling physical work may be impossible. Instead, tailor your practice to what you can do and find creative ways to continue to make art.

If you want to carry on making physically demanding things, then maybe you need someone to do a lot of the prep work for you. When Eva Hesse became ill with a brain tumour she employed assistants to make sculptures to her specifications. I employ The Wonderful Zoë two mornings a month to help me with things like admin, framing, organising and anything that involves heavy physical work.

You may need to change the scale on which you work or employ different materials or new techniques. When her almost constant migraines kept her bedbound for months and she could only paint for small stretches of time, Sarah Raphael divided her canvases up like strip cartoons and painted in tiny daily chunks. She also had to switch from oils to acrylics because the smell of the oils was a constant trigger.

When his eyesight started to fail due to cataracts, Monet loosened up his style and began working on his famous waterlily paintings.

I've found that having a small, manageable, daily practice like my current 'Objects For March' project or The Diary Project is helpful - 'little but often' apparently works well for me. I've also annexed an old spare laptop and I've written most of this in bed over the space of several days: right now it's making the difference between being able to blog and not.

Don’t Compare
It’s easy to feel jealous when your peers can accept exciting opportunities that are impossible for you but try not to compare yourself to others too much: it just leads to despair.

I’ve found that it’s more useful to look to people like Frida Kahlo for inspiration - she carried on painting despite being in shocking amounts of pain. Or I look at my college class and realise that even though I am not making art as fast as I want to, I'm still unusual in that I’m consistently making work and showing professionally.

Acknowledge Success
Give yourself props for what you ARE doing instead of mentally punishing yourself for what you’re not.

I have a terrible habit of berating myself for ‘not working’ when what I really mean is that I’m simply not doing as much in the studio as I'd like. I tend to discount anything that isn’t physical making as Not Art even though experience has shown that things like reading, writing, research, thinking, documentation and admin are all vital parts of my art practice.

If you're not strong enough to make art, take a break and if you're able, do something connected to your art instead. When I'm ill, I often use the time to catch up on my reading and documenting.

Allow Yourself To Stop
Art is a higher brain function and creating any sort of art takes a surprising amount of energy. Unfortunately when you are very ill, sometimes you have no choice but to put your art practice down completely for a little while. This can be difficult for artists since many of us are very driven by our art but it’s sometimes necessary. Concentrate on getting well and promise yourself that you’ll find a way to pick it up again as soon as you can. I tend to use my art as a 'canary down a mine' - when the thought of doing anything art-related makes me want to cry then I know I'm 'crashing' and need to recuperate. If I don't try to force things and make the relapse worse, then the art comes back on its own as my health comes back into balance.

Pace and Plan
Find your own rhythms and what works for you. I no longer apply for things that require me to make new work for a deadline because it’s too stressful and it never ends well. Instead I only apply for exhibitions with work that already exists. I don't apply for residencies either because I can't guarantee that I'll be well enough. It can be very frustrating but knowing and (mostly!) accepting my limitations allows me to make more art in the long run.

If you’re exhibiting, do as much as possible well ahead of time. Pace yourself and schedule some downtime for after the show. Ideally you'd schedule some days off beforehand as well but in my experience, that’s rarely possible. Often opportunities seem to come in clumps but try to space things whenever you can. Know your limits and your body and how long it takes you to recover from a show.

Find Support
Depending on your condition there may be specific grants and/or opportunities available. While you may not be comfortable with the 'disabled' tag, there's no harm in seeing what help may exist. Online forms and support groups for your specific condition can also provide valuable information and resources.

It’s also vital to support yourself by pacing, eating healthily and getting enough sleep, especially when you’re experiencing a relapse or if you know that you’re going to be under extra stress. Easier said than done, I know! Accept that you might have to let some things slide. While delicious fresh homecooked meals might be the ideal, remember that getting your vegetables in tinned soup or out of the freezer is better than no vegetables at all!

Finally, do whatever it takes to get yourself through a bad patch, even if that means the house isn't as clean as it could be, your email doesn't get answered promptly or you don't go to all the private views you'd like. Accept that to conserve energy for your art, you may have to let some other things go.

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Time for a load of links again, as usual I've been keeping a stack of these.

Art Opportunities And Events

S1 Artspace in Sheffield is hosting its third annual residency. The residency takes place over ten weeks from 19th July - 28th September, to be followed by a solo exhibition in October - November 2008 and the deadline is May 8th, so if you're interested you'd better apply soon. I can't apply but it looks like a good opportunity (it's paid!) and it's open to both British and international artists.

criticalnetwork is a new resource for UK and Ireland-based artists, activists, art organisations, cultural critics and the public, launched Feb 2007. Their focus is on "critical and contextual art, events and discussion" and you can sign up for a weekly newsletter of opportunities and events.

The Spike Island Open is coming up next weekend. If you're close to Bristol, the launch party is on Friday 2 May from 6- 9pm with an After Party from 9-11pm. It continues from Saturday 3 – Monday 5 May 11am-6pm. It's a popular and busy event that's usually worth a visit and I'll be there on the Friday evening if anyone wants to meet up. If I have the energy, I may also be hanging out in the Associate Space on the Sunday afternoon but it's doubtful.

My friend Sarah B is doing some great curating work up in Cheltenham with the meantime project and I believe they're always looking for interesting proposals.

The Here Shop is looking for amazing original crafters or anyone else who makes fantastic things, to use one of their shop windows on a monthly basis to showcase your works for sale. Email them at shopATthingsfromhere.co.uk or drop in some samples of your work and a plan of what you’d like to do. Click here for pics and a plan of the window.

Other Art Links

A lovely article entitled Art Is Medicine For The Soul

Harry White Design make excellent measuring jugs and I love his million dots print.

Do You Buy Art - an excellent article by artist, Lisa Call (her blog is great btw, you should read it).

Photographer Daniel Sroka, whose beautiful macro work I very much enjoy, has an interesting offer where you can buy a print of a work in progress and later upgrade so you wind up with two prints for the price of one. Cunning.

A celebration of the professional artist by Barney Davey.

Art Found Out is a blog dedicated to "artists who are informed by the world around them or driven by a highly personal artistic vision." I like this blog but I'd like it even more if it had more entries on a page, having to click back after every entry is a bit annoying. I spotted this amazing looking book called Grandfather's Envelopes on it - I want a copy of this Japanese book so badly but unfortunately haven't been able to find any websites in English that sell it.

Advice from Alyson Stanfield on how to get out of an art slump. I need to follow some of this!

A couple from Empty Easel blog - a cheap and easy way to make a paintbrush cleaning jar and 8 Sensible Projects for Artists (I should be doing some of these too!)

Random Stuff

The Anti-Pragmatic Manifesto from the always interesting Cabinet Of Wonders

One for the Firefly fans - a couple of speeches from the film Serenity done in Shakespearean verse. I salute my fellow Browncoats...

An epic failure in packaging from the delightfully silly Fail Blog.

Beckett For Babies made me laugh.

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It's about time I got back to some of my more serious articles, so I'm starting a new series about how the internet is changing the economic aspects of the arts.

THE NEW CREATIVE ECONOMY: PART 1
Don't Sue Your Customers!

The internet has undoubtedly changed how we engage with the arts, particularly in relation to music but also in other forms of creative expression. There's no question that many sectors of the arts need a new funding model - but suing your customers isn't it!

Ongoing battles between the entertainment industry and illegal downloaders are contributing to a damaging fall in consumer trust, according to new research from the PR agency Edelman. The number of UK consumers who said they trusted the industry fell from 47% in 2007 to 31% this year, with confidence disturbed by moves by the music industry to track down and punish illegal music copying, and high-profile scandals in broadcasting.
All quotes are from this article in The Guardian by Jemima Kiss.

Ah, the sweet sound of chickens coming home to roost!

The internet can be a disaster or a boon to the arts, it depends on how willing you are to embrace change. If you can see the potential and are willing to engage with your audience online, you can do well. If you resist the online changes and particularly if you treat your customers badly - as the mainstream music companies have been doing for several years now - your customers will return the favour.

Surveying younger consumers aged 18-34, Edelman found that 55% would take "direct action" against a company if they objected to its practices, 53% would share negative opinions with friends and 46% would ignore a firm's marketing and advertising. Even more damning, a further 39% said they would not invest in those companies.

I've been predicting this for years - anyone with half a brain can see what's happening, except the entrenched and outdated big music companies apparently. If they don't change, they will die. The only reason they've survived as long as they have is that musicians and music consumers didn't have a choice before but conditions have changed. Musicians are no longer so reliant on record companies to fund, distribute and promote their music; computers and the internet make it cheap and easy to produce and then promote your own music online. In addition, there are now there are new online music companies who use different financial models and who treat both customers and musicians much better:

Magnatune is an ethical record label based on downloading MP3's. You choose the amount you want to pay and the artists get 50% of the price. You can then legally share your download with three of your friends. This article by John Buckman about why he started Magnatune is well worth reading because it exposes the problems with the traditional record companies.

The Podsafe Music Network is a promotion network that allows podcasters to download music that they can play on their shows for free without restrictive licensing agreements. Links back to the musicians from the podcasts allow listeners to buy music that they hear on podcasts; I've done this several times when I've heard something that I love.

Independent online record store, CD Baby only sell CD's that come directly from the artists, who receive a large percentage of the cover price. I recently bought two Amy Steinberg CD's from them after hearing one of her tracks on a podcast. My CD's cost about £7, allowing me to return to joy of buying albums on spec, something I used to do a lot as a teenager when music was a more reasonable price than it was in the 90's. In addition, the emails I got from the company were charming and funny and the CD's arrived quickly from the States. I'm hugely resistant to buying music from the mainstream record companies because of the way they behave but I'd definitely buy from CD Baby again because they're cute, well organised and they treat musicians well.

Although prices of CD's have dropped recently for several reasons, musicians signed to major labels still only get a tiny fraction of the profits and may even lose money on record deals. The mainstream record companies still rip off both customers and musicians and then have the nerve to constantly bitch in the media and sue people. As is now becoming ever more apparent, this is a bad long term strategy.

The question I've been asking myself lately is "if I'm willing to buy Fairtrade to ensure producers in the third world are treated fairly, why am I supporting unethical music companies who mistreat musicians by underpaying them and trapping them into restrictive contracts where they often lose the rights to their own music?"

My solution has been to boycott the major record labels whenever possible and buy the music they produce secondhand but this means that the musicians don't get anything at all, which I'm not happy about. There has to be a better way and hopefully some of these new online music businesses will provide a way forward where everyone is treated fairly, especially the people who make the music in the first place.

Let's end on a positive note:

...the survey showed 56% of young UK consumers would rather buy legal content, if it was at a reduced price, than download illegally. That compared well with the 27% who refused to pay for content, and the 17% who said they might pay, but could continue to download illegal content as well. Much piracy, this would suggest, is fed by the lack of a legal online alternative.

If the mainstream music companies start treating their artists fairly, stop suing schoolkids, adapt to the changing conditions of their industry and do a lot of grovelling, then they may have a chance to survive. If they don't, they're history...

Maybe you're asking yourself what this has to do with the visual arts, but as my dad says, "everyone's useful, if nothing else they can always serve as a bad example!"

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1: Keep Something Back

You don't have to share your whole process and every piece of art you make. It can be nourishing to keep a private sketchbook or make little test pieces that you don't intend to share. I have a couple of sketchbooks that I don't usually show to anyone. Apart from anything else, we all need a place where we feel emotionally free to make bad art without worrying about an audience!

2: Let Yourself Play

Remember what got you into art in the first place and take some time to reconnect with that joy. This can easily get forgotten when you're a professional artist and bogged down in promotional activities and exhibition schedules, so make sure you also schedule some playing time. Taking classes in a different technique or trying out an exciting new art material can be a good way to access what Buddhists calls 'beginner's mind', that wonderful state where everything is exciting and fresh.

3: Find A Balance

Balance your practice by finding forms that complement each other. For example, if your work takes a long time and involves long and complicated projects, then regularly doing little pieces that can be finished quickly is a good counterbalance. It helps you feel as though you really are getting stuff done. Artists have traditionally done this by using drawing as a complement to painting or sculpture but it's not the only option, performance, photography, writing, music or another form can also fill that need for immediacy.

Conversely, if you tend to complete works quickly, taking on a longer, more involved project can be an interesting challenge. Working in series is often a way of doing this but maybe you can think of other more unusual ways.

4: Love Your Process

I've seen far too many people, particularly at art school, endlessly struggling with a medium or form that they just don't enjoy. Why? Art is hard enough without handicapping yourself with a process that doesn't excite you. You need a certain amount of joy to get through all the bits that you don't like, so don't lumber yourself with a form that just doesn't do it for you - it's not noble, it's just masochistic!

5: Accept The Lows

Anyone who tells you that art is a wonderful, creative thing that always makes you happy is an idiot!

Annoyance, small bursts of depression and large doses of frustration are a normal part of the artistic process. It doesn't mean that you're no good, that you're not cut out to be an artist or that you're doing the wrong thing, it just means that you're engaged with your work. Just make sure that you do have a deep core of love for your process - if you're annoyed all the time then you probably need to reconsider your medium (see number 4).

In my experience, anger and frustration usually happen right before a breakthrough and it's a sign that I need to stick with a piece - although if I'm throwing things around the studio and yelling, I tend to take a day off! Feeling low usually happens when I've just completed something big - I call it The Exhibition Blues - and it's always a sign that I need to step away from art for a while to recharge my batteries, assess what I've just finished and get ready for the next piece.

6: Fill Up The Well

Art doesn't form in a vacuum and it's important to replenish your inspiration on a regular basis. Julia Cameron suggests regular Artist's Dates, where you schedule inspirational treats for yourself and I'd totally agree. This could involve reading art books; going to the theatre or cinema; visiting art galleries or museums; taking photograph's at a farmer's market; going for a walk; taking a day trip or indulging in some new materials at the art shop - the key is that it should be something that nourishes and inspires you. If you're starting to feel a bit stale or low, then try this.

7: Write It Down

Give your brain a helping hand and write down all your ideas, not just the ones that seem immediately good and relevant. You can always edit them later and you never know when a seemingly unimportant thought will develop into a larger project. I often think that I've come up with a brand new idea but invariably I'll find a single sentence in an old notebook that was clearly the original spark. New art takes time to grow, at least several years in my experience. Writing things down is a way of planting your ideas and then letting them develop while you're busy getting on with something else - I call this process 'composting'.

The notebook that I keep by my bed is the most important of the 5 or 6 journals and sketchbooks that I use. I wouldn't want to be without the other notebooks because they all serve different purposes but the majority of my ideas start out in that little bedside book.

Bed is apparently where I think best but it varies from person to person. I know someone who keeps a waterproof board and pencil in her bathroom because she gets her best ideas in the bath. Someone else I know writes ideas on the steamy doors of her shower cubicle and then dashes out to grab some paper before they evaporate! Work out where you think best and make absolutely sure that you keep a way of recording ideas there.

8: Make Art A Priority

You need to make a space for art in your life. If art isn't a priority then it simply won't get done and you'll get to the end of another year wondering why you haven't made any work.

I do know that it's difficult: if you're working another job to pay your bills or raising children, then finding time and energy to make art can be especially tough but you need to keep hold of the idea that you're an artist, that it's central to who you are and that you're going to keep making work somehow.

You may need to work in the margins of the day - on your lunch break, on public transport, as you're waiting for a meeting to start, while the kids are napping or when the rest of the household is asleep. When I worked in a hospital, I used to sketch the visitors to the canteen on my lunchbreak. I didn't do it every day but I did it enough that it noticeably improved my drawing at a time when I had no access to life drawing classes. I know several writers who've written zines and even novels in spare minutes at work. Other artists find ways to incorporate their paid work into their art, perhaps by using it as the subject of their work.

It's easy to think that you need vast swathes of time in order to be an artist but that's not always the case: what you need is a steady and regular commitment. Yes, having lots of time can be great but it can also make you freeze. When I was at college I used to spend most of the day talking to people, pottering around the studio and drinking endless cups of tea and then in the last hour I'd finally get myself in gear and do some work. I've learnt that I tend to do much better with a limited amount of time and a deadline.

If you've got serious limitations to contend with, then another option is to temporarily alter your practice. If you can't make sculpture because you don't have the space, then maybe you can draw, if you can't get access to printmaking equipment, then maybe you can do monoprints instead, if your oil paints are toxic to your toddler then switch to gouache. Don't be afraid to explore the options - you're an artist, you can surely come up with a creative solution.

When my son was small, I couldn't even draw because if he woke up and threw me out of that creative zone, then I wanted to throw him out of the window! I decided this wasn't an ideal frame of mind for parenting, so I switched to photography and writing - both forms I was able to pick up and put down much more easily - until he was older and I had more mental space. And let me tell you, I came out of that restricted period like a bat out of hell, I had so much stored up creative energy that it powered me for years.

9: Create A Supportive Space

It's vital for artists to have support, particularly from the people that they live with. The importance of having people in your life who understand your need to make art can't be overstated. They don't need to like or understand your work, although it helps, but they do need to understand what it means to you.

Again, I know it isn't always possible to have this support - you may be in an existing relationship with a partner who doesn't quite get it or have a birth family who are firmly opposed to you being an artist. You can still make art in these circumstances but you'll have to be prepared to fight your corner and that's draining and takes energy away from your work. Sadly, I have noticed that people who end up quitting art often have families who undermine their choice to be an artist, either directly or more subtly.

I'm incredibly lucky, my family of choice are totally supportive - bemused sometimes, but always supportive. Of course, I say luck but really it was a choice - I put art at the centre of my life and deliberately picked people who support me. When I was single, the two fundamental things that anyone getting involved with me had to accept were:
1) I was a parent and my kid came first
2) I was an artist and I had no intention of giving that up for anyone.

It was always an absolute deal-breaker for me - I can be quite hard-nosed and selfish about my art when I have to be and I just wasn't prepared to trade art for 'love'.

10: Don't Quit!

Ah, the most important tip of all!

David Bayles and Ted Orland talk extensively in Art and Fear: Observations on the Perils (and Rewards) of Artmaking about the importance of not quitting and give a host of reasons why people do, plus ways to avoid it. It's an excellent book and one that I reread most years - every artist should own a copy.

If you want to be an artist then quite simply you have to find ways to keep making art and not stop, no matter what life throws at you. Good luck! And don't forgot to have a bit of fun along the way...

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Michelle wrote in the comments on the Alt Images post:

Very informative post, Kirsty. One question: is there a place to learn how to create alt tags? The article is clear about what they are, but not how to make them. For those of us who are coding-challenged (or coding-averse, more accurately!), this would be vitally valuable information! Thanks.

No problem, Michelle, I'll have a go at explaining it.

I'll use this image as an example:

Kirsty Hall - Photograph of Broken Cup Handle With Shadows
Kirsty Hall - art, photograph of Broken Cup Handle With Shadows

It's actually pretty simple and you don't need to be scared of it. OK, if you look at the code on your linked image, you'll see something like this:

initial code here="tt-flickr" href="big long string of code"> img class="tt-flickr" src="a different bit long string of code"
width="500" height="305" alt="Broken Handle 01" /> closing code here

Please note, I've replaced the actual code with the helpful words 'big long string of code' and 'initial code' and 'closing code', so that we can see the code instead of just getting the picture again (working out which bits to change took me quite a while, since I'm pretty code impaired myself!) The code may also be in a slightly different order depending on how you've linked the photo. However, the only bit you're interested in is the bit that says, alt="whatever" /> and that will always appear somewhere towards the end.

In this case it originally said alt="Broken Handle 01" />, which was just the title of the image in Flickr. Now Broken Handle 01 isn't very informative, it doesn't give you my name or much about the image, so I changed it to: alt="Kirsty Hall - Photograph of Broken Cup Handle With Shadows" />

Basically, whatever you put inside the two sets of quote marks between the = sign and the /> code will be what Google and the other search engines read as the alternative text for the photo.

If any of you are more technically minded than me and are smacking yourself on the forehead and yelling 'dammit, that's completely wrong', then please do get in touch and I'll change it but I'm 99% sure that this is right.

Making that text searchable and relevant is how your work winds up in Google Images so, you should be adding your name and keywords that are appropriate to that particular work, i.e. 'oil painting', 'landscape', 'sculpture made from pins', etc. Apparently using keywords in alt tags can boost your general Google results too, although I'm not too sure how (magic Google dust sprinkled by the Google fairies maybe?)

Don't restrict yourself to using alt text just as a promotional technique though. You should also make sure that your text is clear and descriptive to make your site or blog more accessible to disabled internet users. Text browsers can't detect images but can detect alt tags and will translate them into spoken text for visually impaired web users. People in countries with poor web access may also have their browsers set to text only and they'll see little written blocks of text instead of your images. Bear this in mind when you're writing your tags. This article has more details on the level of helpful descriptiveness you should be aiming at.

It's a shame that Flickr seems to turn the photo title into the alt text since I can't quite bring myself to label all my Flickr photos with my name (I think it would look way too pushy, weird and tacky). Manually changing the alt text when I post images over here seems to be the only solution right now but I will do a bit of research over on Flickr to see if there's some wonderful way to add hidden alt text to the images without putting it in the titles.

However, if you're uploading images directly into your WordPress site, rather than linking from Flickr, then you can set your alt text very easily. Simply go to the section where you upload images and type the description you want in the box that says 'Title'. I imagine that other blogging software probably has similar options but fortunately changing the code isn't too complicated - just make sure you don't accidentally erase those all important little quote marks.

I hope this makes things a little clearer, Michelle. Oh, and if it makes you feel any better about the subject, I've just this minute realised that I have 235 envelope images to change over at The Diary Project. Someone shoot me now!

EDIT: on the advice of Gyrus, I've changed the term 'alt tag' to 'alt text' as the later is apparently less confusing and more accurate.

Gyrus also points out the following:

Sometimes you might not get the alt text come up when you hover the mouse over an image (it doesn’t come up on Firefox, for instance). Properly, the alt attribute value is “alternative” text, i.e. to use if you can’t see the image (either it’s a text browser, images are turned off, or it’s a speech browser reading the text out). That little “tooltip” that pops up, if it’s there at all, is technically supposed to come from a “title” attribute on the img tag. The title is optional, though. Just thought I’d mention this in case anyone gets confused on Firefox with the alt text not popping up when you mouse over it.

Get more help
If you'd like more information about building your online presence, check out the free resources section.

I am also available for online consulting if you need one-on-one help.


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Sue Favinger Smith kindly pointed me in the direction of this article by Clint Watson about the importance of not relying too much on your Google ranking. He makes some good points and the idea of diversifying is something I'll be following up in later articles.

Sue's blog, the excellently named Ancient Artist, is also worth reading; she writes deeply and honestly about the emotional challenges of trying to develop an art career when you're over the age of 50.

Sue Favinger Smith - Elements Triptych, oil painting
Sue Favinger Smith: Detail of another Elements Triptych

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The next section of my Artists Online Series will look at blogging.

Blogging can be a very useful promotional tool for artists. It's not a substitute for having a good online portfolio or for doing lots of offline work on your career but it can be a useful addition. Not convinced? Here are my reasons:

Blogging Raises Your Google Profile

Since Google prefers fresh content, regular blogging tends to push your Google results higher. Other people linking to your blog posts also increases your Google profile. Make sure you're blogging under your professional name to get the full benefit of this.

It's not just Google that likes new information: people are also far more likely to come and visit your website if you've got constantly changing content. How often is someone likely to blog about your really cool art? Once or twice tops. However, if you're regularly writing good blog posts then you don't just get repeat visits, you may also get repeatedly linked, which means... yes, better Google results! Rinse and repeat...

Blogging Reminds People You Exist

Promotion isn't something that you do once and then it's done forever: it's more like exercising - you need to do it little and often!

Blogging helps with that; if people are constantly coming back to read your blog, then they're naturally more aware of you. You don't even need to constantly talk about your own art; just by visiting regularly they're getting a gentle little nudge that you and your work exist.

Blogging Improves Your Website Numbers

Being able to say to a gallery or a funding body, "well, last month I had X number of visitors to my website" puts you in a better negotiating position because it proves that your work is already popular.

Of course, online popularity won't substitute for offline experience like exhibitions, publications and residencies but it can add to it. Last year I was told by someone in the know that if you're filling out a funding form and it asks about prospective audience audience numbers, you should definitely include your web hits. This had never even occurred to me but apparently Arts Council England counts online viewers as bums on seats!

Blogging Connects You With People

This is one of the most important reasons to blog: I've met some completely amazing people through blogging and some of them have turned into offline friends.

Blogging can help you find a group of people who support your art. This can include other artists, gallery owners and curators but equally importantly it can include lots of non-artists who are willing to be advocates for your work.

Cultivating a group of people who like your work is vital for any artist. Supporters will turn up at your shows, cheer you on, blog about you, tell their friends and even sometimes buy your work. Supporters are great!

Of course, you should also be cultivating a group of supporters offline through using things like mailing lists, but finding sympathetic people who genuinely want you to succeed can often be easier online.

Blogging Gets You Out Of The Garret

Many artists work in isolation and blogging can help reduce that all pervading sense of invisibility. My own studio is in my home: this is definitely the best option for my art practice but it does mean that I don't always get as many opportunities to connect with other artists as I'd like. When I graduated, I did feel very isolated, lonely and out on a limb. I lessened that by starting a artists' group with my college friends but it was a lot of work - I was the chairperson, general organiser and one of the main curators for our group shows. Now I get that all important sense of connection through blogging and online social networking spaces with a lot less effort. For real world connections, I have the Spike Island Associates Programme, local private views and my part time jewellery course.

Even if you are in a studio, there aren't always as many opportunities to connect deeply with the other artists as you might expect - they're busy, you're busy and you might not have that much in common anyway. But online you're not limited to your geographical surroundings - with a little effort, you can find a peer group with whom you truly click on an artistic and intellectual level.

Blogging Breaks Down Barriers

Sure, there's a hierarchy in the blogging world but there's also a surprisingly level playing field. You can leave comments in the blogs of 'far more important' bloggers and they'll generally reply to you on an equal basis. I've spoken in blog comments to published authors and more established artists in a way that I would never have dared to do in other mediums. Blogging opens the channels of communication in a way that feels comfortable to me: I feel much more equal online, I'm less intimidated by what someone's done and just respond to what they write and how they come across. Blogging makes me braver and that has translated into my offline promotion efforts.

In the same way, blogging can make you seem more approachable and human to people who are interested in your art. Why not do the next generation of artists a big favour and help to break down the myth that artists are all crazy, ear chopping introverts or outrageously drunken drama queens! Of course, if you do happen have that kind of personality then you might as well play to the gallery because I've been told several times that collectors just love that sort of thing...

You Can Reach A Wider Audience

People who might not be comfortable visiting a gallery are often happy to look at your work online, especially if you initially engage them with a blog post that's relevant to them. Through blogging you can often reach people who wouldn't otherwise consider looking at your art and those people can sometimes end up being incredibly supportive.

Through blogging, you can also reach a global audience who might not otherwise be able to see your work. To date, The Diary Project has had visitors from 39 countries, including places like Guam, Brunei and Malaysia, while this site has had visits from 29 countries.

I'm not saying this to boast - just the opposite, in fact. My point is that I'm not important yet. I'm very much an emerging artist rather than a well-known one: I'm only five years out of college and although I've had a steady stream of group shows, I've only had one solo show. I'm certainly getting established, through lots of hard work both on and offline but I've not exhibited my work abroad yet and I'm probably still be a couple of years away from doing so. [Although, do feel free to offer me an international show - I'm totally OK with moving it up my agenda!]

So it's quite incredible that people from all over the world have already had the opportunity to see what I do. This would never have happened without the internet - it simply isn't possible from my current position in the offline art world.

Blogging Empowers you

By being active online you take a little bit of the power away from the artistic 'gatekeepers' and put it back in your own hands. You're not just sitting around twiddling your thumbs waiting to be discovered - you're out there building an audience and creating your own opportunities.

Of course, the gatekeepers aren't ever going to be redundant - artists still need gallery owners, exhibitions, audiences, collectors and funders in the offline world. I'm not trying to denigrate the artworld or its gatekeepers but particularly in the early days it can feel as though you're banging your head against a brick wall and getting nowhere. I'm not complaining about that either; there's absolutely no substitute for paying your dues and we all have to knuckle down and do it. However, a little bit of encouragement online can keep you going when it feels as though no one else knows you exist. You're still going to have to engage with the artworld offline but blogging can help to increase your confidence to deal with those interactions.

Blogging can also build confidence to take bigger and bolder steps online. I was blogging over on Livejournal for 3 1/2 years before I got my website up. Setting up a website felt huge and intimidating and quite beyond me at the time, whereas setting up a blog was quick and easy. Blogging was undoubtedly a helpful first step towards finally getting my website sorted.

Blogging Strengthens Your Voice

When you're blogging about your own work, you have to think about your work. You have to put into words what you're trying to do and that's damn good experience when you need to write artists' statements and press releases. A lot of artists hate writing about their own work and find it excruciating - blogging can help you get over that.

Blogging Can Generate New Opportunities

I know people who've been published or been offered exhibitions because of their blogging. It hasn't directly happened to me yet but I have approached people I know in the online world and scored opportunities that way.

Blogging Is Cheap

Blogging costs virtually nothing compared to other forms of promotion like postcards, poster and ads but it can be very effective. Writing a good blog post won't cost you anything except time, energy and a few pence for internet access and the electricity to run your computer but it can get distributed all around the world. Not only that but when people link to you, the information is usually replicated on their blogs plus they also usually link back to you. It's like you sent out a single postcard and someone photocopied it and gave it to all their friends. As we all know, word of mouth can be a powerful thing. Who knows how connected some of those people might be? Who knows how large the audience on their blog is?

Blogging is Fun!

OK, obviously I'm biased on this one but I think blogging is a blast. It's an effective promotional tool for me but it never feels like work because I enjoy it. Believe me, that's a world of difference to how I feel about writing press releases or designing posters!

A variety of views from other artists discussing whether blogging works:
The Painter's Keys

The Empty Easel

Art News Blog

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I am also available for online consulting if you need one-on-one help.


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OK, so how do you improve your Google ranking?

The SiteWizard has an excellent article called How to Improve Your Search Engine Ranking on Google. It might be a bit technical for some artists (it certainly lost me in places!) but it'll give you a bit of background about how Google works. Searching for 'improving Google ranking' will give you lots of information along these lines but the SiteWizard article was one of the clearest I found.

My own tips are a lot less technical!

Use your name

You absolutely must link your professional name with your professional online identity. No one is going to be able to find you if you hide behind a pseudonym!

If you start a new blog, use your name in both the blog title and the username. Google seems to pay a lot more attention to the title and the username than it does to your profile, which is one reason why having your own dedicated domain name is such a good idea.

Even if you host your blog or domain on a free site, which tend to rank somewhat lower than dedicated domains, changing the title to include your name can make a big difference. I was mystified when I searched for myself by name last month and discovered that The Diary Project didn't appear on Google until about page 15. It was outranked by far less important sites, where I was mentioned only in passing, and far newer sites, like this one. I just couldn't understand it. Eventually I worked out that although I had my name in the profile, Google wasn't giving it much weighting. I changed the title of the blog from "The Diary Project" to "Kirsty Hall: The Diary Project" and the page ranking shot right up. It's now on the second page if I search just for my name and the first page if I search for my name + art.

Of course, you might not want to use your professional name in all your online interactions – you don’t necessarily want a curator or potential collector to find iffy drunken photos or blog posts where you're talking about your sex life! Remember that your reputation is all you have online and you need to protect it. Have a personal online identify by all means, but if you don't want it to intersect with your professional identity then make sure you avoid ever linking the two. Google is remarkably smart at joining dots. I linked to my Livejournal in a professional capacity twice and it now comes up in searches of me. This isn't disastrous since I don't write about anything incredibly revealing over there but now I always have to bear in mind that someone searching for me in a professional capacity could find and read that more personal blog. Since I don't want to strengthen that Google association, I deliberately don't link to my Livejournal from here (you're welcome to go and read it though).

Switch Things On

OK, this is an area where I'm not strong but you need to make sure that you've got the right things switched on in your blog or website. If you work with a web designer, make sure they've optimised your site for search engines through using keywords. Check your website or blog software documentation and make sure that you're being indexed by search engines. I used this article by Biz Stone to make sure that I had the right settings activated on The Diary Project, which is hosted by Blogger. Even if you're not on Blogger, it's worth a read because there are some good general blogging and promotion tips.

If you are on somewhere like Blogger, definitely make sure you've added your site to their own listings. It really is worth it: I get a steady stream of visitors to the Diary Project because it's in the Blogger listings. I got 55 visits from there in the last month: it's currently my fourth largest source of visitors to the Diary Project and provides more visitors to The Diary Project than this site does.

Use Your Natural Advantages

If you’re working with an unusual technique or imagery or have a less common name, then you’re always going to be easier to find on Google simply because there’s less competition.

Unfortunately if you’re called Joe Blow and you’re an oil painter, then you’re going to have to work a lot harder to stand out. So pick out the things that are unique in your work and use them in your profile and your keywords. To find those things, imagine you've only seen your own work once in a group exhibition. What would stand out? If you're not sure, ask a couple of friends what stands out for them.

Write a snappy profile

Mention the important things in your profile - your name, where you're from (in case someone is looking for artists just in your area), the materials you use, the imagery you use and any relevant keywords that describe your work. Keep it fairly concise, don't use too much art jargon and and try to employ the sort of terms that would be used by someone searching for work that's similar to yours.

Be In More Than One Place

As Andrea pointed out in comments.
"It’s easier to have a strong web presence of course if you’re something of an internet whore."

Why yes Andrea, yes it is!

One reason that I’m all over the front two pages of Google like a cheap rash, is that I’m in more than one place online. I've used my own name in at least five sites of my own, plus other people have written about me or linked to my sites.

Now, getting yourself in multiple places online is something that definitely takes time and effort and since it's complex, I’ll be discussing the most effective ways to do this in later posts. In the meantime, consider upgrading your profile on any sites you're already on if it's appropriate to do so (see earlier point about professionalism). You could also ask any galleries that show your work if they would link to your website. However, I have been told that some commercial galleries frown on artists being online, so you might want to test the waters fairly gently on that one.

Personally, I haven't always done this well, I used to be positively shy and retiring. For instance, I'd been curating for several years before I twigged that I ought to put my name on the posters of the shows! I genuinely felt that I was much less important than the artists and it was 'putting myself forward too much'. So at the moment, I have very little online documentation of the five years of curating that I did, although I'm planning to put together a curating page on this website in the near future. That said, at least one or two of the shows that I curated turn up in Google when you search for me.

Considering that I didn't get paid for any of the curating I've done, I should at least have been getting some major props for it! It's safe to say that I wasn't doing myself any favours when I was hiding behind that bushel and I regret it now. But at the time, I just wasn't emotionally ready to be more forward. Later in the series, I'll be talking about how to promote yourself when you'd much rather hide under the bed clothes - believe me, it's an area where I have plenty of personal experience!

Link to yourself

If you are in more than one place (see above) then make sure that you link back to yourself in your profiles. Don’t make visitors go searching for your blog, website or Flickr account but instead make it easy for them (there’s that mantra again!) by pointing them directly towards the places you'd like them to go.

Google also looks in the text of sites, so using your name, the name of an art project or your other sites in your own blog posts can also make you pop up on Google more often. You could try doing things like labelling your photographs when you blog them (something I've only just started doing). I don't know for sure that it helps but it certainly won't hurt. Plus it also makes it clear when an image is yours rather than another artist's - important on a blog like mine where I blog both kinds of images, sometimes in the same post.

Linking to yourself in this way also ups your Technorati numbers. Technorati works by giving you a popularity ranking; you start out low and the more sites that link to you, the higher your ranking rises. Now, obviously you shouldn’t try to artificially boost your Technorati rank by linking to yourself more often than is necessary. However, there’s nothing wrong with pointing people at your other sites if it's relevant to what you're talking about or when there's new content over there. It's not manipulative or 'too in your face' unless you're either sneaky or make a big song and dance about it: instead just think of it as being helpful, both for them and, admittedly, for you. Regular visitors will just ignore the hot link but new visitors won’t be left wondering 'hey, what's this other thing they're talking about?'

Start A Blog

If you don't already have one then start a blog.

Blogging improves your Google ranking in several ways.

Firstly, it means that your site has fresh content. Google and the other search engines prefer newly updated sites: a site that’s been updated recently will tend to place higher than a static site that hasn’t been touched in a couple of months or even years.

Secondly, if you’re blogging then you’re usually linking to other people and they’re hopefully linking back to you. I’ll cover this more in more depth in the articles on blogging but suffice it to say that links are very good. The Google spiders love links - it is called the web after all - so the more little threads you have going in and out of your site, the more visible you are to those spiders.

Be Patient

You won't appear in Google instantly so don't be disheartened if you don't see changes overnight. You can help yourself by doing the things I've mentioned but the web is a big place and those little spiders, although surprisingly fast, can sometimes take a bit of time to find you.

If you haven't seen any change in a couple of weeks then reconsider your options. Look at your Google Analytics and Technorati results again, see if you can spot where you're missing out. Keep testing, do more research, do more reading and try new things. Go back and search for yourself in Google again and note any changes. However, be aware that something like building up a blog takes time; you won't instantly get hundreds of visitors unless you're already famous - in which case, you should probably be writing this series instead of me!

Get more help
If you'd like more information about building your online presence, check out the free resources section.

I am also available for online consulting if you need one-on-one help.


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The next few articles in the Artists Online series are going to be about improving your search engine visibility. I should point out that I'm not an expert on this, so I'd recommend that you do additional research.

Set a baseline

This should be your first step because simply put, if you don't know where you currently are, you can't know whether you're improving or not. It can also help you spot any obvious mistakes that you're making - I just spotted one of mine!

So, indulge your ego and go type your name into Google.

Try the following versions:
"Your name"
"Your name" + art
artist + your medium + your geographical area
artist + something unique about your work

What do you find? Are you on the first or second page? That's good, you're pretty visible but if there's a lot of variation between the different search terms you might still have room for improvement. If you doesn't appear until 20 or 30 pages into Google, then unfortunately you're effectively invisible because only the most determined person is still hunting for you. Even 10 or 15 pages down is bad because people can be pretty lazy when searching online.

Take a note of the most and least effective ways in which you appear. Try to think of other ways someone might search for your work and test those too.

If I type "Kirsty Hall" into Google then I come up as 5 results on the first page and 10 out of the first 20 results. That's 50%, which isn't bad but if I type "Kirsty Hall" + art, then 19 out of the first 20 results currently refer to me. When I'm searching for an artist, I will generally add the word 'art' to help rule out the non-artists who share their name so clearly a curator who already knows my name has an excellent chance of finding me online.

If they don't know your name it's always going to be harder but it can be done if they've seen your work and remember something distinctive about it.

The search terms, 'artist + pins + sculpture' will bring this site up on the first page. However, if someone has only seen my work with string, then I'm in trouble because I don't appear in the first ten pages of Google at all if you use the search terms, 'artist + knots + string'. I'd just better hope they add the magic word 'sculpture' because that shunts me right back up to the front page!

The search terms 'artists + drawing + envelope' bring me up as the very top result on the first page - how lovely. Unfortunately, only I would know it was me because my name isn't mentioned in the little blurb - instead the words, "Each day in 2007 I am doing a drawing on the back of an envelope, ..." appear. Now that might be enough for someone to identify the Diary Project if they've heard of it before, but to me it instantly says, "oops, I need to change that profile".

Remember my 'Make It Easy For People' mantra from the Flickr posts? Well that applies here too. You need to make it easy for people to find you but you also need to make it easy for them to recognise you when they do find you. While someone might not remember your name well enough to type it into Google, it's quite likely to ring bells if they see it written down.

Being found when someone knows absolutely nothing about you is always going to be the hardest thing to achieve. Despite the fact that I list where I'm from and what I do in most of my online profiles, typing 'artist + Bristol + sculpture' doesn't bring me up until the 19th page of Google. Now, obviously, there's a lot more competition when you're using more general search terms so it's always going to be more difficult to get top results but I clearly need to do some work in that area.

Chart Your Progress

If you already have a website or blog then sign up with Google Analytics and Technorati right now. You can see how many visitors you're getting, which sites are referring them and which other blogs or sites are linking to you. Monitoring your numbers from the beginning means that you can see when things start to improve, which is always encouraging.

Plus being signed up to Technorati can provide a small but steady stream of visitors, in addition to highlighting who has linked to you and in which post. The incredible detail in Google Analytics can help you to work out why things have improved, as well as being endlessly fascinating in its own right. For example, I've just spotted that this site has suddenly had 12 visits from Etsy, which is somewhat mystifying since I'm not even on Etsy. I can only assume that someone from there has linked to me (if you're from Etsy, please do tell me how you got here, I'd love to know).*

Every so often, type yourself into Google to see if your rankings have changed. Don't just look at where you place, look at how often you place. What you're aiming for is to appear in the front two or three pages, over and over again.

Right, now that you've worked out how things stand at the moment, it's time to work on making things better. Don't be disheartened if you're pretty invisible right now, you can make improvements fairly quickly.

* EDIT: Aha, mystery solved. Thanks to Tina Mammoser for pimping me on the Etsy forums.

EDIT: Leonardo Bjork points out that putting your name in quotes can make a big difference to your Google results. Since most searchers know to do that, you should make sure you try it when you run your Google tests.

Get more help
If you'd like more information about building your online presence, check out the free resources section.

I am also available for online consulting if you need one-on-one help.


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Short Answer

Yes!

Long Answer

Flickr can definitely reap big rewards in promotional terms with only fairly small investments of time on your part.

I know that posting to groups works because whenever I post an envelope drawing to even a single Flickr group, I always get a spike in my Diary Project numbers. I've had Google Analytics running over on The Diary Project for exactly one month now (I was using a less accurate site meter before then) and in that month I've had 89 direct referrals from Flickr. Posting an image to a group or taking part in a group discussion also often results in someone adding me as a contact, commenting on my photos or finding their way over here.

But that's not the end of the story...

Just this week I had a timely example of how effective Flickr can be when Jeffrey Yamaguchi from 52 Projects promoted my work without any direct contact from me. He had seen an envelope image that I'd posted to his What's Your Project Flickr group, investigated it and then very kindly blogged about The Diary Project.

Now, I've been meaning to write a press release about The Diary Project and send it to various sites but I hadn't quite got round to it yet - er, you know how it is!

52 Projects was on my list of places to send a press release to because I'd read Jeffrey's book and thought The Diary Project might appeal to him. Now, thanks to Flickr, I don't need to send a press release to that particular site.

It was the work of about 30 seconds to post one of my envelope images to the What's Your Project group, it was certainly much easier than writing a press release, looking up Jeffrey's contact info and sending an email. And frankly, it was also less intimidating: posting images to Flickr groups is brilliant for an artist who hates doing promotion because it doesn't feel like marketing. I don't know about anyone else but I always feel a bit embarrassed writing and sending out press releases about my own work (come to think of it, that's probably why I've been procrastinating on the damn thing for so long).

The Diary Project has already had 91 visits from 52 Projects and who knows, maybe some of those visitors will choose to link to the project in their own blogs. So, if we add those two sets of numbers together, you can see that Flickr has provided 180 visits to The Diary Project in the last month with very minimal effort on my behalf. All I did was upload my Diary Project images (something I had to do anyway) and then send a couple out to groups. I don't know how many images I posted to groups but it's unlikely to have been many since I only do it when I remember so it's a little erratic! My promotional investment was probably about five minutes, tops.

However, it is important to note that all the images had the relevant info on them; a concise bit of blurb about the project and a link to the project blog. Without that information, the envelopes are just more drawings amid a mass of art images: knowing the context of the project is what makes them stand out and having the link right there on the image is what encourages people to find out more.

I've had more unusual Flickr contacts too: Garrison over at Holiday Pad Magazine found this site earlier in the week when one of my non-art photos tagged with the word 'holiday' popped up on the rolling feed at the bottom of his site. He tells me it was my recent taxidermy photos that piqued his interest because he couldn't work out why on earth they were tagged as holiday pictures.

Kirsty Hall - Taxidermy Studio, North Wales

Kirsty Hall - Taxidermy Cases, North Wales
Click on the images if you want to find out why I have taxidermy pictures in my holiday photos!

I guess you just never know what's going to attract someone to your site...

You know, I'd been on Flickr for about 6 months before I even started using groups. The first group I joined was a knitting group and it was another couple of months before I suddenly thought, 'hey wait, maybe there are some art groups...'

Up until that point, it had honestly never occurred to me that Flickr could be a promotional tool (I'm slow sometimes...) but using Flickr groups has revolutionised the amount of interest people take in my work, as well as massively increasing my own enjoyment of the site.

Well then, that's a fairly thorough round-up of Flickr and why you should use it. I hope it's been helpful and that you all come to grips with it a bit quicker than I did! I'll probably come back to it at some point but now the series is going to be moving onto other ways for artists to use the web. I haven't quite decided what's up next but I've got several pages of notes at this point and about 20 different topics to cover, including some thoughts that have come up in the comments. My notes keep expanding too, I thought the Flickr topic would be just one post but it seems to have stretched into five.

Get more help
If you'd like more information about building your online presence, check out the free resources section.

I am also available for online consulting if you need one-on-one help.